NEW program for working, professional copywriters...

Our mentees live the REAL “copywriter’s Life"… writing only 4-5 hours per day for dream clients whilst commanding $15k/month+ incomes

Read This Page To See How We're Helping Them Do it...

(And How We Might Be Able To Help You, Too)

NEW program for working, professional copywriters...

Our Mentees Live the REAL “copywriter’s Life"… writing only 4-5 hours per day for Dream clients whilst commanding $15k/month+ incomes

Read This Page To See How We're Helping Them Do it - And How We Might Be Able To Help You, Too...

A few places Shiv and/or Adil have been featured...

A few places Shiv and/or Adil have been featured...

[From the desk of Shiv Shetti & Adil "The Underground A-lister" Amarsi...]


This might sound counter-intuitive...


But if you want to enter the ‘big leagues’ of the direct-response world...


Hitting $10k per month, $15k per month, $20k per month, and higher…


And writing long-term (i.e. no feast and famine) for dream clients you deeply align with...


Being just a "copywriter"

is NOT enough anymore.

The newbie and semi-pro stages are in the rear view mirror now.


You’re operating at a NEW level of play.


And that requires a NEW transformation.


Don’t believe me?


Let me kick you an all-too-common scenario for most copywriters…


===


> They land a well-pad gig with a large company 😁


> They do the market research 😁


> With the first few copy projects done, they submit it to the client 😁


> But once their stuff gets tested… their conversion rates are all over the shop 😬


> SOME of their copy does okay… but most of it totally flops 🥴


> Worst part is… they have no idea why something doesn’t work, or how to fix it 😟


> They start to panic a little 😨


> The pattern of WILD inconsistency continues, despite their best efforts 😰


> They start to panic a lot 😱


> Time goes by, nothing changes, and the client starts getting sick of the yo-yo conversion rates 💀


At this point...


The client starts wondering why they’re forking out THOUSANDS every month for a team member who isn’t pulling their weight.


And when they (inevitably) reach the end of their tether…


They send the copywriter the dreaded ‘breakup’ text:


We all know what that means…


And when the copywriter is let go, it's RIGHT back to the client-getting grind just for them to repeat the whole nightmare…


Running on the spot for years, making no meaningful progress.


Why did this happen?

The copywriter was… well…

just a mere “copywriter”!

See...


Whilst the potential for this career path is HUGE...


(And there are people who do very well for themselves, balancing 6-figure incomes (or in some cases, 7-figure incomes) with incredible lifestyles and freedom...)


The ones who truly succeed are NOT copywriters at all.


Yes, they know how to write copy.


Yes, they often perform the skill of copywriting.


But again - they're not JUST "copywriters".


So if you're struggling to not only land, but KEEP whale clients long-term...


If you're finding it tough to reach your income goals...


Or if you're generally just feeling like you're good at what you do, but not 'good enough' to enter the top tiers...


Then understand this:


If you think you can just sit and write and that's it?


Well... that's NOT what a successful copywriter TRULY does.


There is a WHOLE different mindset - and skillset - you must have to enter the big leagues of direct-response.


(Which of course is where the income, freedom, and fun truly lies)

What WE discovered in our own careers, that we now pass on to our mentees... is that you have to be MORE than just a "copywriter".

Look around you.


The industry is RAMMED full of so-called "copywriters".


(One 2016 study put the number of copywriters in the US alone at 131,200... that number is obviously a LOT higher now, and even higher when you factor in other countries...)


Calling yourself a "copywriter" is NOT going to make you stand out.


Instead...


What's going to make you stand out is saying:

"I understand EVERYTHING it takes to get customers and scale businesses profitably"

In other words...


To survive in such an EXTREMELY competitive environment...


You have to know everything it takes to make the cash register sing.


This mean you have to become a revenue-generating ASSET for your clients.


(i.e. not just the "words girl" or the "words guy")

This is why it’s CRITICAL you understand the ENTIRE marketing picture.

There’s no two ways about it.


You’ve GOT TO be able to:

➡️ Properly analyse, optimise, and refine client campaigns to squeeze out the highest possible conversion rate…


➡️ Consult your clients on where they’re going wrong so they can plug any holes in their marketing…


➡️ Write stronger, more effective, more UNIQUE copy that cuts through the noise in saturated markets (which is most markets)…


➡️ Stay on the cutting-edge of what’s working NOW in their industry to keep conversion rates high long-term...


➡️ Strategise NEW ideas and NEW campaigns your clients can implement to increase sales and profits... [perhaps the most valuable skill of the lot]

This right here is the CRUX of how our mentees get such routinely excellent results.


(I’ll prove that statement in a moment, stick with me)


We don’t simply create better “copywriters”.


We TRANSFORM copywriters into revenue-generating assets who consistently make it rain for their clients...


Which is how they're able to reach $10k/month, $15k/month, $20k/month and above.


But before we explain how we do that for our mentees…

I want to take you behind the curtain... and share what the copywriting landscape looked like when WE both came through the ranks where we had to make this exact SAME transformation (rapidly, too)...

Shiv Shetti

“From the domesticated fantasy land of the copywriting Matrix… to ‘waking up’ and winning in the new era”

Shiv Shetti

“From the domesticated fantasy land of the copywriting Matrix… to ‘waking up’ and winning in the new era”

Just like you, I was sold a fantasy.


“All you need is a laptop… an internet connection… and some basic English skills”, whispered the fancy marketing, like a Siren luring a sailor towards the rocks.


“You can make 6-figures writing emails in 25 minutes per day”


Of course - I was hooked.


And while this isn’t TECHNICALLY a lie…


Reality hit HARD when I entered the REAL world of direct-response.


See… this was back in 2018.


The floodgates were open - copywriting was becoming more and more mainstream…


And every month, tens of thousands of new blood entered the industry, calling themselves “copywriters” after going through a course.


And after landing my first few gigs…


It didn’t take me long to wake up from the Matrix and see what the world was really like.


Two things became BLINDINGLY obvious to me:


===


1. There’s SO much competition… so if I don’t stand out by being extremely good, I’m toast


2. Being extremely good requires a HELL of a lot more than just the ‘words’


===


It dawned on me:


The people who made it seem so ‘easy’ had sold me a complete and utter fantasy.


(Whether or not they could plead ignorance is a topic for another day…)


In reality?


Knowing how to write copy was only STEP #1.


So I got to work.


I invested aggressively in mentorship from A-listers.


I executed like crazy.


I went ‘all in’ for my clients.


And with time, I developed and refined the necessary full-stack skills… all on the front-lines of live, market testing...


Long story short…


I FORCED myself to quickly evolve into MORE than just a "copywriter"...


Which is how I was able to generate millions in sales writing consistently for 7 and 8-figure clients...


Without decades of experience or spending years 'working my way up'.


(One of my best client ‘wins’ was when I helped take a company from $10m/year… to $15m/year… inside roughly 8 months as the head copywriter)


And now?

I’ve helped OTHER copywriters follow in my footsteps, breaking free from the copywriting Matrix by developing ALL the necessary skills to win and rise quickly through the ranks.

Before I partnered with Adil, some of my most successful coaching students were doing between $15k and $20k/mo…


And with my help, they went on to build their OWN proven track records of client successes.


(^ By the way, these guys and gals are considered some of the industry’s best ‘up and comers’)


Plus…


I helped MANY others reach 6-figures ($8.3k/month and above)…


With even more who got themselves solid, reliable incomes between $3k and $8k/month...


All writing for career-defining clients.


This is why some of the world’s best copywriters endorse and promote me as a coach:

Derek Johanson

Creator of CopyHour, arguably the most successful copywriting training program ever made

"Shiv is my secret weapon. If a copywriter is struggling, I send them to him. Within a few weeks they come back transformed, and often with a dream client under their belt!"

John McIntyre

The 'Autoresponder Guy' - one of the world's best email copywriters and host of The Email Marketing Podcast

"I mentored Shiv when he was starting out... and he's gone on to be my most successful mentee. And as a coach to other copywriters, he now has a long track-record of student successes behind him."

Daniel Throssell

One of Australia's top copywriters with $20m+ in sales to his name

"Shiv is the real deal... one of the few people in this industry who has integrity. And as someone who refuses to endorse almost anyone … I’m confident in saying that if you work with Shiv, he'll have your back."

Roy Furr

World-renowned, A-list copywriter and author of 'The Copywriter's Guide To Getting Paid'

"Shiv is a brilliant coach. But you don't have to take my word for it, or his... rather, just look to his student success stories."

Rob Allen

One of the most successful young freelance copywriters in the game, with over $65m in sales under his belt and features in Forbes, Foundr, and Entrepreneur magazine.

"Shiv's coaching methodologies help freelance copywriters sharpen their skills, cut through the noise, and land top-tier clients. I often see his student success stories and think to myself "THIS MAN IS ON FIRE!"

Anyway...


Evolving into more than just a "copywriter" was the catalyst for my success…


And now, the success of my students.


In fact…


It’s how I ended up meeting, becoming friends with, and eventually partnering with, the ‘Underground A-lister’ himself.


Here's Adil Amarsi to explain more...

Adil Amarsi

“From the unforgiving, survival-of-the-fittest ‘old school’ days… to becoming the $821 million copywriter…”

Adil Amarsi

“From the unforgiving, survival-of-the-fittest ‘old school’ days… to becoming the $821 million copywriter…”

When I got my start in the direct-response world, 14 years ago…


Things were a hell of a lot harder than they are now.


There were VERY few good, affordable courses.


Barely any books that weren't the "old standards".


Very few mentors worth studying under that didn't require tens of thousands of dollars and a relocation.


And if you didn’t QUICKLY learn the ropes… becoming extremely good at not just copy, but marketing… sales… offer creation… and everything in between, pretty much immediately…


You were publicly shamed.


See, back in the old days, ‘real’ copywriters were few and far between.


So if you didn’t generate GREAT results for your clients…


(I’m talking hundreds of thousands or millions, every single time)


You couldn’t adopt the carnival model and ‘skip town’ when everyone got wise to you.


Why?


Because the industry was TINY back then.


Everyone knew everyone. There was nowhere to hide.


You’d be DONE for.


So when I describe my formative years as a copywriter as “survival of the fittest”... I’m not exaggerating.

Bit of an old picture, but these are the kinda guys I came up with, who later became good friends... that's Trevor 'ToeCracker' Crook in the middle (A-lister to the A-listers), and Drayton Bird (David Ogilvy's right hand man) on the right

That said - I’m grateful for it.


I had no choice but to MASTER persuasion across multiple niches and create windfall profits - often out of thin air, Eugene Schwartz style - for my clients.


In other words:


The ‘trial by fire’ of my early years put me in a position where I HAD to quickly become a revenue-generating asset that Shiv was talking about higher up this page.


And that’s exactly what I did.


To date…


I’ve written successfully in over 400 niches…


(The actual number is 420, if you can believe it!)


Where my copy has generated $821m in proven, tracked sales.


And when you count the sales from my consulting clients... students... plus those who’ve implemented my training...


That number is closer to $1.2B.


On top of that… some of my other 'greatest hits' include:

✔️ Writing a video script, email sequence, & sales script for a client that brought in an extra $10 million in profits over 2 years...


✔️ Helping a client take his idea to launch, doing over $4 million in a very competitive niche in the US market...


✔️ Bringing in an extra $100,000 a month to a marketing agency in London...


✔️ Writing & launching a product with a partner that brought in $25,000 in sales every month to a previously dead list...


✔️ Taking a company from $8 million a year to $16 million a year profitably… inside of just 6 months...


✔️ Helping a product traditionally sold to the conservative market sell out to a list of die-hard liberals… generating my client an extra $200k in 2020...


✔️ Writing a sales letter for a real estate training company that brought in $6 million in the first week… netting me a royalty of $150k when I was 20 years old...

On top of that...


Here are a few more cool things I've done for my clients (whose names you'll recognise)...

✔️ I've written some of Tony Robbins’ highest performing ads while working with Jason Hornung’s agency


✔️ I consulted 2 MindValley copy chiefs (yes, I copy-chiefed the copy chiefs…) to help them write promos that knocked it out of the park, scaling MindValley up to the behemoth they are now


✔️ I helped Ryan Levesque refine the ‘Ask Method’, one of the most successful marketing strategies of all time that Ryan built a 9-figure company on


✔️ I've written for practically EVERY major name in the dating and relationship space, and helped ‘blow up’ people like Adam Lyons, Hayley Quinn, the RSD guys, and too many others to name


✔️ I've written for the great Jay Abraham, who famously only works with the best copywriters in the industry


✔️ I personally mentored Taylor Welch, one half of Traffic and Funnels (a famous 8-figure consulting biz), when he was rising through the ranks


✔️ And I also happen to be close personal friends with Ben Settle (one of the best email copywriters in the world) and Jon Benson (10-figure copywriter and creator of the VSL, who Ryan Deiss once called a “genius marketer”)... and have consulted with both of them over the years

Bottom line:


Shiv’s starting point as a copywriter was that of a lion in captivity…


Domesticated, pampered, sold a dream - but blocked from achievement.


It was only when he became more than just a "copywriter" that he was able to break out and succeed.


Whereas MY starting point was that of a lion in the wild…


Alone, with no help or support, where if I didn’t win... I’d die.


Similarly, it was only when I became more than just a "copywriter" that I was able to survive and thrive in that hardcore environment!


So naturally -


We both see the critical importance in developing the full-stack skills necessary to make bank for your clients (and therefore, yourself).


Yet… we see SO FEW COPYWRITERS actually doing this.


Even worse -


So few copywriters are even AWARE they HAVE to do this.


They’re stuck being the 'words person'.


(Which isn’t enough to generate large amounts of revenue or move their clients’ business forward - consistently - as markets change, shift, and develop).


Then they wonder why they’re not making 6-figures or being hounded by people to write for them.


Yeah…

THIS IS WHY.

Alright, Shiv here again.


And that brings us to the punchline.


As you know…


Adil and I decided to join forces…


As a successful ‘new age’ copywriter and an A-list veteran…


To create an incredible copy mentoring program with ONE goal in mind:


(Yep, you guessed it…)

Helping working, professional copywriters develop ALL the necessary skills to FINALLY reach the potential of this amazing, freedom-giving, high-paying career.

Helping working, professional copywriters develop ALL the necessary skills to FINALLY reach the potential of this amazing, freedom-giving, high-paying career.

But let’s be clear:


This is NOT your typical ‘copy coaching’ program.


We’ve been VERY specific with how we’ve designed this puppy.


Our ethos?

Put YOUR results over OUR bank accounts.


See…


Most “copy coaching” programs these days, be it group or 1-on-1, either have CRAZY price tags…


(e.g. $40k/year or $7k/month)


…extremely short periods of actual coaching and support…


(e.g. 6 weeks)


…very tight restrictions on the amount of coaching you get…


(e.g. you can only get 1 piece of long-form copy reviewed every month… and you can only ask the coach a certain amount of questions per week)


…an ETERNITY of waiting time between coaching sessions…


(e.g. 1 coaching call per month and no support in-between)


…course portals so large it’s borderline criminal to call it a “coaching” program…


(e.g. 100+ hours of course content and only 1 very rushed coaching call per week)


…or some ungodly ‘Frankenstein’ creation of all those things!


(e.g. $8k for 6 weeks, 1 call per week, a fb group that the coach is barely active in, plus 50 hours of online course training)


Sure…


These coaches make bank...


(Well, some of them anyway haha)


But 9 times out of 10, that comes with a cost to YOU.


In almost every single instance…


The PRINCIPLE is to charge as much as possible… whilst trying to ‘get away’ with as little coaching as possible.


Bottom line:

This creates TERRIBLE experiences for their customers, clients, and students (i.e. YOU).


If you’ve been unfortunate enough to be in one of these programs, you know what I’m talking about.


If you haven’t?


Take it from us:


It’s about as annoyingly painful as eating Doritos vertically... or accidentally stepping on a Lego.


This is ESPECIALLY rife in group copy coaching setups...


Where it’s normal to be:

👎 Shepherded into a Facebook group that’s bursting at the seams, where the coaches don’t know you from a bar of soap


👎 Forced through 100 Infinity-Wars-worth of course content, most of which is irrelevant to your situation


👎 Given copy feedback for a whopping 3 minutes on weekly Zoom calls, before getting cut off mid-sentence because the “coaches” had to move on to the next person


👎 Charged an arm and a leg for the privilege

You get the picture.


Anyway…


We wanted to create something that moved in the complete opposite direction to the copy coaching junk clogging up our industry.

Something that’s 100% focussed on YOU and YOUR results.

(Not us and our egos!)


So with that being said…


Allow me to introduce:

See…


Most “copy coaching” programs these days, be it group or 1-on-1, either have CRAZY price tags…


(e.g. $40k/year or $7k/month)


…extremely short periods of actual coaching and support…


(e.g. 6 weeks)


…very tight restrictions on the amount of coaching you get…


(e.g. you can only get 1 piece of long-form copy reviewed every month… and you can only ask the coach a certain amount of questions per week)


…an ETERNITY of waiting time between coaching sessions…


(e.g. 1 coaching call per month and no support in-between)


…course portals so large it’s borderline criminal to call it a “coaching” program…


(e.g. 100+ hours of course content and only 1 very rushed coaching call per week)


…or some ungodly ‘Frankenstein’ creation of all those things!


(e.g. $8k for 6 weeks, 1 call per week, a fb group that the coach is barely active in, plus 50 hours of online course training)


Sure…


These coaches make bank...


(Well, some of them anyway haha)


But 9 times out of 10, that comes with a cost to YOU.


In almost every single instance…


The PRINCIPLE is to charge as much as possible… whilst trying to ‘get away’ with as little coaching as possible.


Bottom line:

This creates TERRIBLE experiences for their customers, clients, and students (i.e. YOU).


If you’ve been unfortunate enough to be in one of these programs, you know what I’m talking about.


If you haven’t?


Take it from us:


It’s about as annoyingly painful as eating Doritos vertically or accidentally stepping on a Lego.


This is ESPECIALLY rife in group copy coaching setups...


Where it’s normal to be:

👎 Shepherded into a Facebook group that’s bursting at the seams, where the coaches don’t know you from a bar of soap


👎 Forced through 100 Infinity-Wars-worth of course content, most of which is irrelevant to your situation


👎 Given copy feedback for a whopping 3 minutes on weekly Zoom calls, before getting cut off mid-sentence because the “coaches” had to move on to the next person


👎 Charged an arm and a leg for the privilege

You get the picture.


Anyway…


We wanted to create something that moved in the complete opposite direction to the copy coaching junk clogging up our industry.

Something that’s 100% focused on YOU and YOUR results.

(Not us and our egos!)


So with that being said…


Allow me to introduce:

Shiv Shetti and Adil Amarsi’s NEW Copywriting Mastery Mentorship Program (CMMP)!

(Yeah, the name is kinda ‘run of the mill’... we wanted to be BLEEDINGLY obvious about what we were doing!)

(Yeah, the name is kinda ‘run of the mill’... we wanted to be BLEEDINGLY obvious about what we were doing)

Now, when Adil and I creating the structure of the CMMP, we asked ourselves:


What makes a truly GREAT copywriting coaching program?


After lots of thought, we realised it came down to 3 key components…

Component #1

Unfettered, direct access to world-leading copywriters… to ask questions and get rapid feedback on your copy, on demand, with NO limits of any kind.

Component #2

The ability to watch top copywriters pick apart your copy, line by line, to show you EXACTLY how it can be improved and made to perform better… in the form of REGULAR copy critique calls structured to give EVERYONE plenty of 1-on-1 time.

Component #3

Private, highly personalised, DAILY 1-on-1 support to help with everything from overcoming your current copywriting challenges... to dealing with that moment where you’re drowning in imposter syndrome in the middle of the biggest opportunity of your career.

And after a LOT of brainstorming…


We were finally able to take those 3 key components and successfully combine them... creating our ‘new breed’ of copy coaching program!


That being said... Here's the 30,000 foot view:

Component #1

A Facebook group PURELY to submit your copy for an in-depth review... and to have access to Adil for him to answer any questions

Component #2

5x copy critique calls, (that's every day, Mon-Fri) run by Adil, for on-demand critiques... week in, week out

Component #3

Daily 1-on-1 WhatsApp support (again, that's every day, Mon-Fri) directly with me to supplement the critiques

Component #1

A Facebook group PURELY to submit your copy for an in-depth review... and to have access to Adil for him to answer any questions

Component #2

5x copy critique calls, (that's every day, Mon-Fri) run by Adil, for on-demand critiques... week in, week out

Component #3

Daily 1-on-1 WhatsApp support (again, that's every day, Mon-Fri) directly with me to supplement the critiques

Now, I know that might be a lot to take in all at once.


But read on and I’ll walk you through how all the pieces fit together...


First off:


Yes, we have a Facebook group.


But don’t roll your eyes… this isn’t some virtual watercooler where people waste time shooting the sh*t.


This is simply the place for you to post your copy for review on an upcoming critique call (more on that in a sec!).


You can post as many pieces of copy in the group as you like.


You can even ask as many questions in the group as you like (the group gives you access to Adil on-demand).


It’s truly unlimited. And truly non-restrictive.


Alright, once you've posted your stuff in the group...

Yes, we have a Facebook group.


But don’t roll your eyes… this isn’t some virtual watercooler where people waste time shooting the sh*t.


This is simply the place for you to post your copy for review on an upcoming critique call (more on that in a sec!).


You can post as many pieces of copy in the group as you like.


You can even ask as many questions in the group as you like (the group gives you access to Adil on-demand).


It’s truly unlimited. And truly non-restrictive.


Alright, once you've posted your stuff in the group...

Now - this is important, so pay attention:


Unlike literally EVERY copy coaching program...


We ONLY review 3 pieces of copy per critique call.


(1 "piece" = 1 long-form (sales page, webinar script, etc.) or 5 short-form (emails, ads, etc.))


That ensures EVERY person gets PLENTY of time allocated for a THOROUGH review on their stuff.


(And remember… we run 5 of these critique calls (one per day, Mon-Fri) every single week… each running for 60 minutes)


Plus...


We spend 1 whole hour BEFORE each critique call going through the copy we're due to review...


...meaning we're already familiar with the context (audience pains and desires, market awareness, market saturation, etc. - you give us this info each time you post your copy for review)


... AND we're already familiar with the copy when the time comes for the actual live call.


That means we can be extremely time-efficient and give laser-focused feedback to EVERY person and on EVERY piece of copy we review on the calls...


...instead of fumbling about reading the copy and gathering our thoughts, cutting into everyone’s copy critique time...


...or worse, rushing through the feedback because there are 20 pieces of copy to review in 1 hour.


The best part?

You get a front-row seat to see what goes through the mind of an $821m-generating A-lister as he comes up with ideas, hooks, and angles

Remember:


In terms of client results and revenue generated, Adil is one of the TOP working copywriters on planet Earth.


(He's on the same level as Carlton, Deutsch, Lampropoulos, and Kennedy)


So on every single critique call…


You NOT ONLY get to see, first-hand, how HE thinks about copy...


But also how YOU can get better... how YOU can change your marketing perspectives... and how YOU can connect deeper with your audience, inspire action, and generate sales on a MUCH larger scale than you’ve ever done before.


(In other words... things only a full-stack copywriter knows how to do)


Anyway...


Once your copy has been reviewed for the first time...

That’s right.


UNLIMITED copy reviews...


On an UNLIMITED amount of copy...


Each review as in-depth as the last.


Find me a copy coach of Adil’s calibre offering something like that!


Anyway...


We’ve now covered component #1.


(No-limit access to a world-leading copywriter for rapid, on-demand copy feedback)


And component #2.


(Copywriting breakdowns in the form of regular copy critique calls structured to give everyone plenty of 1-on-1 time)


But what about #3?


(Private, highly personalised, DAILY 1-on-1 support)


That’s next:

That’s right.


UNLIMITED copy reviews on an UNLIMITED amount of copy, each review as in-depth as the last.


Find me a copy coach of Adil’s calibre offering something like that!


Anyway...


We’ve now covered component #1.


(No-limit access to a world-leading copywriter for rapid, on-demand copy feedback)


And component #2.


(Copywriting breakdowns in the form of regular copy critique calls structured to give everyone plenty of 1-on-1 time)


But what about #3?


(Private, highly personalised, DAILY 1-on-1 support)


That’s next:

To be clear about the WhatsApp support...


(1) It really is my personal phone number (I'm trusting you not to abuse it)


(2) It'll be 1-on-1 directly with me, I'm NOT gonna put you in a WhatsApp group


(3) You can ask me ANYTHING your heart desires, with NO restrictions of any kind


For example...

Writing an email and want a second opinion on a subject line?


Shoot me a WhatsApp message.


Not sure if the close to your sales page is strong enough?


Shoot me a WhatsApp message.


Uncertain if a Facebook ad will pass the compliance Gestapo?


Shoot me a WhatsApp message.

And no…


It doesn’t have to JUST be about the copy you’re writing!

Potential client throws you a curveball mid negotiation and you’re not sure how to play it?


Shoot me a WhatsApp message.


Applying for a copy job and stumped by one of the questions?


Shoot me a WhatsApp message.


Want guidance on transitioning from freelance copywriting into selling your own offers?


Shoot me a WhatsApp message.


Unsure how to PROPERLY interpret a piece of data?


Shoot me a WhatsApp message.


Writer’s block?


Shoot me a WhatsApp message.


Stressed or anxious about something?


Shoot me a WhatsApp message.


Don’t know how to approach the conversation of increasing your fees for one of your clients?


Shoot me a WhatsApp message.


Struggling to close deals over the phone?


Shoot me a WhatsApp message.

In other words:


If you need help, advice, or a second opinion on ANYTHING that comes up on a day-to-day basis…


...from someone who has generated millions, but more importantly, mentored nearly 100 other copywriters to success...


(Remember, my top students earn between $15k and $20k/month, writing for massive clients)...

I’m Just One WhatsApp Message Away.

As you know, copywriting can feel like a lonely endeavour at times.


(Even inside coaching programs)


And that's EXACTLY why I wanted to include the WhatsApp coaching.


It's our way of making sure you get highly personal, 1-on-1 support from an in-the-trenches coach who has 'been there, done that'... and knows the path you're walking.


(Which means you'll NEVER be just a 'number in the group')


Plus...


After a few months of coaching you on WhatsApp...


I'll get to know you VERY well.


I'll learn your strengths, your weaknesses, your working habits, the list goes on...


Which makes MY job of helping you develop ALL the skills you need to win SO much easier.


And oh, by the way...


This is unrestrictive as well.


So feel free to send me millions of messages per day if you wish!


Alrighty, with that all being said...


Here's what the weekly program schedule actually looks like:


(Pinch to zoom if you're on mobile)

(We take weekends off and encourage you to do the same)


Now, if you're someone with a packed schedule...


...a hectic life...


...or you're in an awkward time zone like Australia or China (I'm sure you'd say WE'RE the ones in an awkward time zone haha)...


...then I know how annoying - or straight-up impossible - it is for you to attend live calls.


But don't worry, we took this into account when creating the CMMP.


In fact:

We've set it up so that you don't have to attend a SINGLE live call to still get the FULL value out of this program!

First, the critique calls:


They will be recorded, uploaded to our course portal, then time-stamped for your reference.


If you can't make it live, all you gotta do is pull up the recording... scrub up to the part where Adil breaks down your copy... then take action.


Second, the WhatsApp coaching:


The hour I've got blocked out Monday-Friday is the time I'll be active... but you can send me a text message, video message, or voice memo ANY day or time you like.


I'll always get back to you when I'm active.


So, yet again, all good if you're working / eating / sleeping at that time.


(Btw, as the program grows, I'll block out more time each day to continually provide in-depth, personal, one-on-one support at scale)


As you can see...

The CMMP has been designed so that I run the day-to-day support... and Adil runs the heavy-duty copy reviews

(Although I'll still be very active in the group, and on most of the calls alongside Adil)

That means YOU get the best of both worlds:


In-depth copy reviews and feedback along with valuable, relevant training from a bonafide A-lister…


(Who’s maybe 100 steps ahead of you)


And daily 1-on-1 ‘phone a friend’ support from me... an experienced copywriter who has walked the path you’re on and knows the game like the back of his hand.


(Who's only about 10 or 15 steps ahead of you)


But don't just take our word for it.


Here's what people are saying about the CMMP:

"My clients are much happier... my copy is sharper and selling way more! This really is the perfect copy coaching program."

- Michael Diggins

Here's Michael reaching $17k/month with our help...

"I joined the CMMP to get better with my copy chops, to think more outside the box, and to get an even higher ROI for my clients... and I could NOT be happier with the results. Shiv and Adil have really overdelivered!"

- Harry Lodes

Here's Harry reaching $15k months with our help..

"I wanted support and personal attention to help me become a better copywriter and I'm glad to say the CMMP has been even BETTER than expected. These guys are offering the best copy coaching program out there!"

- Raj Joshi

Here's Raj pulling in almost $100k for a promo we helped him write...

"The level of support Shiv and Adil give you is ridiculous... and after their copy suggestions, I made one of my clients over $300k! Can't recommend the CMMP enough."

- Aaron Nelson

Now - before I talk about the next steps if you’re keen to get started…


I wanna quickly address a VERY common question:

“How the hell are you gonna grow the CMMP without destroying the quality, quantity, and personalisation of the coaching?”

Well...


Unlike other coaching programs that force you to SUFFER during their growth cycles…


…our coaching support (and your experience in the program) will get BETTER as we grow.


Here’s how:

1. We’ve already hired an operations manager, Dee, whose sole task is to run, optimise, and improve the day-to-day running of the program… ensuring your experience is awesome


Literally no other large copy coaching program does this - which is why you often feel ‘forgotten’, or like you're just a number in the crowd.

Dee Leman

Operations Manager

1. We’ve already hired an operations manager, Dee, whose sole task is to run, optimise, and improve the day-to-day running of the program… ensuring your experience is awesome



Literally no other large copy coaching program does this - which is why you often feel ‘forgotten’, or like you're just a number in the crowd.

Dee Leman

Operations Manager

2. We’ll bring on other qualified 8 and 9-figure copy coaches every time we hit a new ‘block’ of around 20 students


This opens up more critique call slots, allowing for more students… meaning we can grow WHILST maintaining the quality and quantity of support. 


Also - it might not be EXACTLY every 20 students. 


We'll bring on coaches earlier if needs be to keep coaching quality high as we grow to help more copywriters!

2. We’ll bring on other qualified 8 and 9-figure copy coaches every time we hit a new ‘block’ of around 20 students


This opens up more hour-long critique call slots (a minimum of 2 per week for every new coach), allowing us to easily handle more students…


...which means we can grow WHILST maintaining the quality and quantity of support.


Also - it might not be EXACTLY every 20 students.


We'll bring on coaches earlier if needs be to keep coaching quality high as we grow the CMMP!

Rest assured:


Any new copy coaches we bring on will be thoroughly vetted… and WILL be able to perform at the same level as Adil and I.


Our criteria for CMMP coaches:


1) A bare minimum of 8-figures (that’s $10m+) in sales generated from their copy


2) A proven track-record across a wide range of industries (so no one-trick ponies)


3) Experience in copy coaching, and a slew of testimonials to back that up (great copywriters don’t always make great coaches)


In other words…


You won’t EVER be stuck with some random copywriter critiquing your copy!

3. As we continue to grow, we’ll do whatever we can to improve the coaching systems and improve your experience in the CMMP


(For example - we’ll keep bringing on more coaches… we’ll bring on more operations managers if needs be… we’ll likely switch away from the Fb group to something like Slack or Circle… etc)

More qualified, 8, 9, and 10-figure copy coaches plus new operations managers to ensure the support gets BETTER as we scale (not the other way around)

3. As we continue to grow, we’ll do whatever we can to improve the coaching systems and improve your experience in the CMMP


(For example - we’ll keep bringing on more coaches… we’ll bring on more operations managers if needs be… we’ll likely switch away from the Fb group to something like Slack or Circle… etc)

More qualified, 8, 9, and 10-figure copy coaches plus new operations managers to ensure the support gets BETTER as we scale (not the other way around)

Bottom line:


When we said this is the ONLY copy mentoring program designed to put YOUR results over OUR bank accounts...


We meant it.


Alrighty… that all being said...


Let me now be CRYSTAL CLEAR about who this is for and who it’s NOT for.


So -

This is NOT for you... if you:

Are a newbie / beginner copywriter


❌ Aren’t actually the one doing the copywriting - e.g. you’re a business owner who hires copywriters (that said, you’re welcome to put copywriters on your team through this program)


Have ever been described as having a big ego, as being difficult to work with, abrasive, or as being a ‘know it all’… and/or you struggle with shutting up, listening, and taking advice


❌ Are going to show up with an attitude that Adil and I still need to prove ourselves to you as capable copy coaches (if you aren’t fully “bought in” to us, we can’t help you)

But this IS for you... if you:

Are a freelance copywriter, in-house copywriter, or business owner writing direct-response copy to sell your own offers


✅ Would describe yourself as an ‘intermediate’ copywriter


Write copy consistently 


✅ Are making at least $3k/month (that’s not a hard cut-off, but any lower than that and the CMMP would probably be too much of a financial stretch)


Are entrepreneurial, coachable, and hungry to grow as a copywriter by improving your skills, providing tons of value to your clients, and making a LOT more money in the process

Now, even after all that ^^^... one big question might still remain:


"But how do I know this will work for ME?"


Here's the thing...


We won't let you in if it won't.


We'll tell you about the intake process in a minute.


But to be clear right now:


We ONLY want you to be our mentorship program if we're 100% confident - based on our past mentees' successes - that you have ALL the qualities of a successful student yourself...


AND that you have what it takes to reach consistent $10k, $15k, even $20k+ months writing for cream of the crop clients.


Sound good? Awesome :)


And hey...


Since we're breaking the 4th wall, reaching into your mind, and addressing questions we're sure you have...


Here's ANOTHER one that ALWAYS pops up:

"I’ve got consistent gigs… plus I’m making at least $3k/month… but I’m not at FULL capacity yet, and on top of sharpening my skills… I would ALSO like to increase my income by signing more clients and filling up my schedule with high-paying work.

Can you help with that?"

Normally, this would be a ‘no’.


But this has been such a MASSIVE request that we’re gonna throw you a bone.


(A big, fat, juicy bone that we probably shouldn’t let you have… but hey ho)


So listen up:


When you join the CMMP…


I (Shiv Shetti) will ALSO give you access to my flagship client-getting program…


Designed to help you generate $3k-$5k/month copywriting retainers with 6, 7, and 8-figure clients, on-demand, at breakneck speed!

===


Psst... my retainer getting approach is called the 'Flaming Camel process' - as wild as the name is, there's a good reason why it's called that. I've left it out of this page for now because it's not necessary to talk about here... but if you're curious, check out this snippet from one of my VSLs (open it in a new tab) that explains where the name comes from!


===

Now...


Just to be clear...

This is normally an application-only program that comes with a mid 4-figure investment.

(Yes, really - this isn’t one of those BS marketer things where I pull a price tag out of my arse… almost 100 copywriters have joined at that price)


This program - which I created and ran for years before joining forces with Adil in the CMMP - put me on the map.


It’s where the vast majority of my 6-figure student results (and A-list endorsements) have come from.


And if you joined my retainer-getting program on its OWN?


The investment would pay off… as it has for so many other copywriters:

(^ Here's one of my students joining the 6-figure club at $8.5k/month!)

(^ Here's one of my students smashing $15k/month after bringing on a third $5k/month retainer (plus royalties - which my student did on his own... I don't teach % deals) using my process)

(^ A "normal" conversation with one of my coaching students...who used my retainer-getting approach to get booked up with retainer work, and is now making $7k/month)

(^ Here's an INSANE revenue share gig - with a high 6-figure/low 7-figure agency - one of my students landed - where he's making $20k per client for 3 months work)

(^ Got this DM from a student who I helped reach 6-figures ($10k/month)... she's now working 2-3 days per week, refusing projects she has no interest in, and overall just enjoying life as a highly paid freelance copywriter!)

(^ a few weeks before sending me this message, this copywriter lost his main client... but with my retainer-getting methodology, he was able to quickly replace the hole in his income and make even more than he was before!)

(There's a LOT more where that came from... but you get the picture)


However...


If you join the CMMP today…

You’ll get access to my retainer-getting program on the house… and you’ll KEEP your access so long as you remain a member!

(You’ll lose it if you leave, though)


“Urgh, another COURSE?!” - I hear you thinking...


But don’t worry, it’s all super manageable!


I designed it to be consumed over a weekend…


(Not including the additional bonus content, which is optional - only go through that if you want to / have time)

And actually EXECUTING my retainer-getting process can be done in as little as 3-4 hours per WEEK.

(Btw - my approach is a highly systemised, value-first outreach process that does NOT involve blast or mass outreach… nor does it involve a website, a social media presence, a network, or any ads / funnels)


Plus…


I’m going to be on hand via WhatsApp to coach you through the process… answer any questions… and give you feedback on anything…


ON TOP OF the CMMP-related WhatsApp support I’m already doing.


So to recap:

➡️ You’ll have the CMMP mentoring to help you develop the full-stack marketing skills of a top 5% copywriter... so you can generate massive results for your clients and raise your income to 6-figures (or multiple 6-figures) as fast as possible…


➡️ You’ll also have my retainer-getting methodology (as a bonus) to get you booked up with retainer deals writing for whale clients... should you have extra capacity in your schedule you want to fill.

(With on-demand, 1-on-1 support the whole damn time)


Alrighty!


If that ^^^ all sounds like your idea of a good time...


Then you might just be the perfect CMMP student 😎


So if you’d like to have 2 top-of-their-game copywriters in your corner... coaching, supporting, and mentoring you through your career…


Helping you to:


(1) Build bulletproof skills to reliably ‘make it rain’ for your clients (or your own offers)...


(2) Attract whale clients who are more than happy to throw 5-figure sums at you to write for them…


(3) Become a confident, top-tier copywriter in the upper echelons of this industry…


Let’s talk!

Click the link below to book in a FREE Copywriting Breakthrough Call today

In this 30-minute, Zoom-hosted call:

  • We’ll talk about where you’re currently at in your copywriting career 


  • We’ll talk about what you want to achieve with copywriting - in terms of skills, income, lifestyle, and everything in between



  • We’ll then discuss how copywriting coaching comes into the picture, and whether it really is the next best step for you

Based on the points above, I’ll decide if you’re a good fit for the CMMP.


If you are...


I’ll tell you more about the program, exactly how to join, and what the investment looks like.


But if you’re not…


I’ll tell you straight up, and give you some free advice and direction just so the Copywriting Breakthrough Call wasn’t a waste of your time.


Head’s up, though...

The CMMP is NOT cheap.

But, that being said -


I can almost guarantee it’s less than what you’re thinking right now. 


I promise you:


Instead of slapping the usual $30k or $40k per year price tag on this…


(Which we totally could)


Or even $6k, $7k, or $8k per month...


(The amount most A-listers charge for 1-on-1 coaching)


The CMMP is far below that level of investment.


And when you factor in the sheer amount of personalised support we’re offering?


It’s EXTREMELY good value, if we do say so ourselves.


Again - NOT cheap.


(We have different pricing options, structures, and payment plans depending on each copywriter's situation... the whole thing is custom... however do still expect a 4-figure commitment)


But we’ve made sure the CMMP is as accessible, and flexible, as possible.


Anyway...


If you're on board with that...

Based on the points above, I’ll decide if you’re a good fit for the CMMP.


If you are...


I’ll tell you more about the program, exactly how to join, and what the investment is.


But if you’re not…


I’ll tell you straight up, and give you some free advice and direction just so the Copywriting Breakthrough Call wasn’t a waste of your time.


Head’s up, though...

The CMMP is NOT cheap.

But, that being said -


I can almost guarantee it’s less than what you’re thinking right now. 


I promise you:


Instead of slapping the usual $30k or $40k per year price tag on this…


(Which we totally could)


Or even $6k, $7k, or $8k per month...


(The amount most A-listers charge for 1-on-1 coaching)


The CMMP is far below that level of investment.


And when you factor in the sheer amount of personalised support we’re offering?


(Plus bonus access to my flagship retainer-getting program)


It’s EXTREMELY good value, if we do say so ourselves.


Again - NOT cheap.


(We have different pricing options, structures, and payment plans depending on each copywriter's situation... the whole thing is custom... however do still expect a 4-figure commitment)


But we’ve made sure the CMMP is as accessible, and flexible, as possible.


Anyway...


If you're on board with that...

Click the link below to book in a FREE Copywriting Breakthrough Call today!

Now…


I’m sure you might be wondering:

Why Are You Doing These Calls Instead Of Sending Me To A Payment Link?

First...


The call will be with me (Shiv Shetti) - and I have to make sure you’re the right fit for this.


Adil and I don’t want to work with anyone who isn’t 100% committed and on board with what we’re doing...


So a call is the best way for me to weed out the perfect students from the tire kickers.


Second...


People who book in calls are 1000X more dedicated than people who join a coaching program through a payment link (meaning they get far better results).


Third...


If you’re the right fit, and you’re keen to get started, I need to get you onboarded as seamlessly as possible (with the Fb group, WhatsApp support, and training portal)… so a 1-on-1 call is the best and easiest way for me to do that.


And finally, fourth...


This is your opportunity to ask me any questions before you jump in :-)

And no, this isn't going to be 

one giant sales pitch!

And no, this isn't going to be one giant sales pitch!

Sure… if you’re a fit… I’ll make you an offer.


But I’m NOT going to ram the CMMP down your throat.


And look, I get it.


Booking in a call can seem daunting.


You might be worried I'm some Wolf Of Wall Street salesman with slick back hair and a tailored Van Heusen who's looking to twist you into a close, no matter what.


But that's just NOT how I operate.


(My approach to sales is if it's not a "hell yes" from you, it's a "hell no" from me)


And here's the thing...


All our successful CMMP students were once sitting on the sidelines, uncertain about whether this was the right step for them…


...but they ALL took the plunge by booking a Copywriting Breakthrough call with me.


And now?


Well... you’ve seen the glowing video testimonials they've given us above.


But in case that wasn't enough - here's a couple more success stories that might tip you over the edge:

Brian Li

Freelance copywriter

“The CMMP is a stellar program with top-notch instructors.


The coaching style is designed to be personal like Shiv’s other programs so you never feel like just another number in a facebook group.


As for the network, you’re in good company. The group is comprised of serious copywriters that big brands seek out and pay the big bucks for.


Adil’s way of thinking about copywriting and the business behind it is rare. It's a raw, unfiltered and amazing experience seeing him come up with copy on the fly.


In the first month alone, I've picked up some golden nuggets that I will continue to carry on well into my copywriting career!

Areeba Ahmed

Freelance copywriter

“I love the attention to detail in the CMMP.


Adil and Shiv literally go through your copy with a fine-toothed comb and point out every little thing, which has been a massive help in improving my copy chops.


And due to the success of a test project Adil copy-chiefed, I was able to land a long-term retainer.


If you’re someone who’s dead serious about becoming a world-class copywriter, the CMMP is the group to be in!”

Brian Li

Freelance copywriter

“The CMMP is a stellar program with top-notch instructors.


The coaching style is designed to be personal like Shiv’s other programs so you never feel like just another number in a facebook group.


As for the network, you’re in good company. The group is comprised of serious copywriters that big brands seek out and pay the big bucks for.


Adil’s way of thinking about copywriting and the business behind it is rare. It's a raw, unfiltered and amazing experience seeing him come up with copy on the fly.


In the first month alone, I've picked up some golden nuggets that I will continue to carry on well into my copywriting career!"

Areeba Ahmed

Freelance copywriter

“I love the attention to detail in the CMMP.


Adil and Shiv literally go through your copy with a fine-toothed comb and point out every little thing, which has been a massive help in improving my copy chops.


And due to the success of a test project Adil copy-chiefed, I was able to land a long-term retainer.


If you’re someone who’s dead serious about becoming a world-class copywriter, the CMMP is the group to be in!”

So if you wanna follow in the footsteps of our successful students...


You know what to do:

Now - This Is Normally The Part Where We Hit You With Some Fake Urgency BS To Get You To Book A Call Right Now 💩

"Hurry... just 2 spots on my coaching program left!"


"Oh Lord - the deadline to book a call with me is tomorrow!"


"BLOODY HELL you've only got 3 nanoseconds before this page comes down and you lose access to the CMMP FOREVER!!!!!"


Yeah... I'm not gonna do that.


Why?


Because firstly… you’re a copywriter. 


You’d see right through the smoke and mirrors.


In fact… 


...there’s a strong chance you’ve implemented fake urgency/scarcity for one of your past clients!


And secondly… I don’t NEED to do that.


Look -


If you're fine with being a ‘good’ copywriter, not a ‘great’ copywriter…


...who makes a ‘decent’ income, not an ‘amazing’ income…


...and who large clients ‘might’ keep around, not ‘must' keep around...


...then by all means, procrastinate.


My life won’t change. 

But, More Importantly:

Neither Will YOURS.

In fact -


If you DON'T have a real pressing drive to improve your situation ASAP…


...then perhaps I didn’t do a good enough job of weeding you out higher up in the copy.


But look -


If you really DO care about developing into a world-class, CONFIDENT copywriter who commands bombastic, top 1% fees...


AND you really DO have an innate sense of urgency about your situation... 

Then Get Off The Fence!

So, that all being said…


Here are the next steps:

👉 Click the link below and you’ll be directed to a booking page


👉 Once you're on that page, choose a date and time that works for you, then answer some of the questions attached to the booking so I can be fully prepared for our call


👉 If everything looks good, I’ll then take the call with you, which will be via Zoom


👉 On the call, we’ll have a relaxed chat to see if you’re the right fit for the CMMP... and then we’ll get you started if you’re cool with everything and happy with the investment

Remember - 


Even if you aren’t a fit, I’ll still give you some free, actionable advice and direction to guide you towards entering the top-tier of direct-response so the call isn’t a waste of your time.


Got it?


Great!


One final time, here’s the link:

Looking forward to chatting!


Shiv Shetti & Adil Amarsi

P.S. If you’re the type to scroll to the bottom just to see the offer, you’re outta luck.


I’m not going to give you a summary ;-)


If you're serious about reaching $15k/mo+ as a top-tier copywriter by developing razor-sharp skills that consistently make it rain for your clients (and / or your own offers)... you'll give up 10 minutes to read every word on this page!